Last Updated: March 11, 2026
W/GOOD Co. (“W/GOOD,” “we,” “our,” or “us”) operates a business-to-business marketplace that connects brands, vendors, distributors, and corporate buyers for wholesale merchandise and corporate gifting programs.
This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when individuals interact with our website, platform, and services (collectively, the “Services”).
This policy applies to visitors to our website, marketplace users, vendor partners, reseller partners, corporate buyers, and other individuals whose information we process in connection with the Services.
Much of the information we collect relates to individuals acting in a business or professional capacity, such as employees or representatives of companies using our marketplace.
Notice at Collection (California Residents)
We collect personal information for the business and commercial purposes described in this policy, including operating the W/GOOD marketplace, processing transactions, improving our platform, communicating with users, and complying with legal obligations.
W/GOOD does not sell personal information for monetary value.
We may allow limited use of cookies or analytics technologies that could constitute “sharing” personal information for cross-context behavioral advertising under California law.
California residents may opt out of such sharing using the methods described in this policy.
1. Information We Collect
We collect personal information that identifies, relates to, describes, or could reasonably be linked to an individual.
We collect information directly from individuals, automatically through our Services, and from third parties. We collect only information that is reasonably necessary and proportionate to operate the W/GOOD marketplace and provide our Services.
Information You Provide Directly
You may provide personal information when you create an account, onboard as a vendor or partner, place or manage orders, contact customer support, subscribe to communications, or participate in events or promotions.
Information you provide may include your name, business email address, phone number, company name, business address, job title or role, account login credentials, order details, transaction history, and communications with our team.
Financial and Verification Information
To process payments, verify business accounts, or prevent fraud, we may collect financial or verification information. This may include bank account details, payment card information processed by third-party providers, tax identification numbers, or documentation used for business verification.
Payment processing is typically handled by third-party payment providers, and W/GOOD does not store full payment card numbers.
Information Collected Automatically
When you visit our website or use our platform, we may automatically collect information such as your IP address, browser type and version, device type and operating system, pages visited, interactions with our platform, time spent on pages, referring websites, and approximate location based on your IP address.
This information is collected using cookies, analytics tools, and similar technologies.
Information From Third Parties
We may also receive personal information from third parties, including payment processors, analytics providers, identity verification services, business partners, vendors, and publicly available professional sources.
2. Categories of Personal Information Collected
In the previous twelve months, we may have collected categories of personal information including identifiers such as name, email address, and phone number; professional or employment-related information such as company name and job title; commercial information such as orders, transactions, and purchases; internet or network activity information such as browsing activity and device information; approximate geolocation data derived from IP addresses; communications such as customer support messages and emails; financial information such as payment or banking details used to process transactions; and inferences about preferences or purchasing patterns derived from marketplace activity.
Sensitive Personal Information
Some of the information we collect may qualify as Sensitive Personal Information under California law. Examples include tax identification numbers, bank account information, or financial account information used to process payments.
We collect and use sensitive personal information only where necessary to process transactions, verify business identities, prevent fraud, or comply with legal obligations.
We do not use sensitive personal information for advertising or profiling purposes.
3. How We Use Personal Information
We use personal information to operate and improve the W/GOOD marketplace and to provide our Services.
We may use personal information to create and manage accounts, process orders and payments, facilitate transactions between buyers and vendors, coordinate logistics and order fulfillment, and provide customer support.
We may also use personal information for vendor onboarding and verification, fraud detection and risk prevention, accounting and financial reporting, and enforcing our terms and policies.
Personal information may be used to analyze usage trends, improve platform functionality, optimize the marketplace experience, and develop new services or features.
We may use personal information to send transactional communications such as order confirmations and service updates, as well as marketing communications where permitted by law.
We may also use personal information to comply with legal obligations, respond to lawful requests, and protect the rights, safety, and security of W/GOOD, our users, and others.
Some operational functions may use automated tools or artificial intelligence systems to assist with activities such as order processing, fraud detection, analytics, or customer support.
4. How We Share Personal Information
We may disclose personal information to trusted partners and service providers when necessary to operate our Services.
Service providers are vendors who process personal information on our behalf, such as payment processors, cloud infrastructure providers, analytics providers, fraud detection services, logistics providers, and customer support tools.
Contractors may also provide specialized services under agreements that restrict how personal information may be used.
We may use artificial intelligence or automation providers to support certain operational features, such as workflow automation, data analysis, fraud detection, or customer service tools. These providers process information solely on our behalf and under contractual restrictions. We do not permit service providers to use personal information processed on our behalf to train their own artificial intelligence models unless expressly authorized.
Because W/GOOD operates a marketplace, certain information may also be shared between marketplace participants, including buyers, vendors, brand partners, distributors, and fulfillment partners, where necessary to facilitate transactions and order fulfillment.
We may also disclose personal information if required to do so by law, regulation, legal process, or governmental request, or where necessary to protect the rights, safety, and security of W/GOOD, our users, or others.
5. Sale or Sharing of Personal Information
Under California law, certain uses of online tracking technologies may qualify as “sharing” personal information.
W/GOOD does not sell personal information for monetary value.
We may allow limited use of cookies or analytics technologies that could constitute sharing of personal information for cross-context behavioral advertising.
California residents may opt out of such sharing by enabling Global Privacy Control (GPC) in their browser or opting out of cookies through the banner pop up or consent widget on the website.
Our website recognizes Global Privacy Control signals as a request to opt out of applicable sharing.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website and platform, remember user preferences, analyze platform performance, and measure marketing effectiveness.
Users can manage cookie preferences through browser settings or through cookie preference tools made available on our website.
7. Data Retention
We retain personal information only as long as necessary for the purposes described in this policy and to comply with applicable legal obligations.
Account information is generally retained for the duration of the account and for a reasonable archival period afterward. Transaction records may be retained for applicable tax and accounting periods. Vendor verification data may be retained for compliance and fraud prevention purposes. Marketing data may be retained until a user opts out or becomes inactive. Customer support communications may be retained as needed for operational purposes.
When personal information is no longer required, we securely delete or anonymize it.
8. Security
We implement administrative, technical, and organizational safeguards designed to protect personal information.
These measures include encrypted payment processing, secure cloud infrastructure, internal access controls, and vendor security requirements.
Despite these safeguards, no method of transmission over the internet is completely secure.
9. Your Privacy Rights (California Residents)
California residents may have the right to request access to personal information we collect about them, request deletion of personal information, request correction of inaccurate personal information, opt out of the sale or sharing of personal information, limit the use of sensitive personal information, and receive equal service regardless of exercising privacy rights.
Requests may be submitted by contacting us using the information below or opting out of cookies through the banner pop up or consent widget on the website.
We may verify your identity before processing a privacy request. Verification may involve confirming information associated with your account or requesting additional information necessary to confirm your identity.
You may also designate an authorized agent to submit a request on your behalf.
10. Marketing Communications
Users may opt out of marketing emails at any time by using the unsubscribe link in our communications.
Transactional communications related to accounts or orders may still be sent.
11. Children’s Privacy
The W/GOOD marketplace is intended for business users and is not directed to individuals under the age of sixteen. We do not knowingly collect personal information from children.
12. Third-Party Websites
Our website may link to third-party websites or services that operate independently from W/GOOD. Those services are governed by their own privacy policies.
13. International Data Transfers
Information collected through the Services may be processed in the United States or in other countries where our service providers operate.
14. Changes to This Policy
We may update this Privacy Policy from time to time. If material changes are made, we will notify users through the website or through other appropriate communication methods.
The “Last Updated” date reflects the most recent revision of this policy.
15. Contact Us
If you have questions about this Privacy Policy or wish to exercise privacy rights, please contact:
W/GOOD CO.
tech@wgood.co
www.wgood.co