The first Turtlebox was born out of necessity. After breaking every “loud” product on the market through routine outdoor use, the idea of the Turtlebox was born in the founders' garage, not as a business but just for personal use. Nothing else could get the job done.
Most portable speakers aren’t actually meant for the outdoors and can’t withstand the elements, the ones that can aren’t loud enough to be heard. When you’re at the beach or on an ATV, you need sound to carry in order to hear it over the wind, waves, and boat engines, you need a Turtlebox.
You don’t have to be near water for a speaker to unexpectedly get wet. Rain or a spilled beverage can all too easily take your music out. If anything, the peace of mind gained from being able to experience a caution-free attitude towards your speaker is what they look for in terms of durability.
When you think about portability, it is most likely something that is compact, easy to carry, and lightweight. You don’t want to make an extra trip just for the speaker or have to consciously organize your truck to leave room for a bulky one.
How loud is it? The Turtlebox was made to be loud so that the only time you are double-taking at your phone is when you realize that it can get louder. Do you know how some songs just sound better in your car or at a live concert? That’s because of one word: volume.