Founded in 1994 in Steamboat Springs, Colorado, Smartwool started with a mission to beat cold feet and stay outside longer. As the first outdoor company to create performance Merino wool ski socks, the brand revolutionized the category and forever changed the way outdoor enthusiasts viewed their feet.
Since then, Smartwool has continued to push the boundaries of Merino wool, creating socks, base layers, and apparel built to perform in any condition, on any adventure.
Smartwool believes that taking care of the planet is just as important as equipping you to explore. Every product is built to perform, feel good, and go as far as you do.
Soft, breathable, temperature-regulating, and odor-resistant, Merino wool gives Smartwool essentials the natural performance needed for changing conditions.
From recycling old socks into new ones to sourcing 100% climate positive wool, Smartwool is on a journey to build a circular business that protects the wild places worth exploring.
