Founder of Sackcloth & Ashes, Bob Dalton was inspired to help the homeless population when his mother found herself living on the streets in 2013. Because of his mother's journey, he was inspired to call his local homeless shelters to ask what they needed most - they all said blankets. That's when he founded Sackcloth & Ashes. For every blanket purchased, they give a blanket to your local homeless shelter.