Shop our Holiday Gift Guide. Download it now! W/Good Co. will be closed 12/24-1/2 for the Holidays.

Rains

About RAINS

RAINS’ Story

Born from a reinterpretation of the classic rubber raincoat, RAINS blends a conceptual-meets-functional design approach with a neo-Scandinavian aesthetic. Known for its signature waterproof fabric and minimalist style, the brand creates timeless, unisex collections inspired by urban life. With a focus on durability, responsible production, and global reach, RAINS turns outerwear into a statement, designed for the modern world and made to withstand the elements.

Built for the Elements

Designed for everyday wear and unexpected downpours, RAINS creates waterproof apparel, bags, and accessories with a sleek, modern edge, crafted to perform in the city or beyond.

Designed to Last

Longevity and safety guide RAINS’ material choices. Their signature PU-coated fabrics are durable, PVC-free, and selected to minimize environmental impact, ensuring products that last season after season.

Ethical Craft

RAINS upholds high ethical production standards through mindful manufacturing, audits, and education. As a member of amfori BSCI, the brand champions responsible business practices worldwide.

We'd love to resolve any of your questions and welcome feedback!

Contact us at concierge@wgood.co