prAna

About pRana

prAna's Story

Founded in 1992 in a small garage in Carlsbad, California, prAna was created to make sustainable, stylish clothing for those who live active lifestyles. 

Guided by a belief in movement, connection, and clothing with a higher purpose, prAna creates durable apparel designed to support life fully lived.

Live the Experience

More than apparel. Every piece is an invitation to connect, explore, and keep becoming, balancing style and functionality crafted with care for people and planet.

Intentionally Built

Every piece is built for durability with the people and planet in mind, so you can feel good about investing in long-wearing style that endures.

Holistic Approach

Built on three pillars—protect, conserve, and empower—prAna works to reduce environmental impact, extend product life, and support the people behind every piece.

We'd love to resolve any of your questions and welcome feedback!

Contact us at concierge@wgood.co