Their partner mill achieved the rigorous Bluesign environmental standard. Poncho fabric consumes dramatically less water and uses only non-toxic dyes.
Their materials cost more than normal, but they are highly durable. The Poncho shirt supports their philosophy of buying fewer, better things to reduce environmental impact and reduce waste.
Poncho will never use their support of conservation as a means to sell you more product. They're focused on conservation because they care.
