Born in New Zealand in 1995, icebreaker pioneers natural performance apparel. Built around the remarkable benefits of merino wool, the brand helped create a new category of clothing designed for movement, comfort, and life outdoors.
Guided by its Move to natural™ purpose, icebreaker continues to challenge synthetic performance apperal through natural fibers, responsible sourcing, and nature-inspired innovation.
icebreaker leads a movement toward a more natural way of living, taking unnecessary plastic out of performance apparel and proving that natural fibers can outperform synthetic ones.
Built around the natural performance of merino wool, icebreaker creates apparel that balances softness, temperature regulation, breathability, and dependable comfort.
Committed to full visibility from sheep to shirt, icebreaker supports regenerative farming, ZQ certified wool sourcing, and a 98% plastic-free fiber commitment across its entire range.
