Founded by Travis Brasher and Ben Donnelly, co-founders of TravisMathew® and Cuater®, Boen was built to simplify men’s apparel through timeless colors, superior fabrics, and consistent fit.
Created to cut through a crowded market of loud prints and inconsistent fits, Boen delivers premium essentials designed to make getting dressed easier and more confident.
Boen simplifies men’s apparel through timeless colors, superior fabrics, and consistent fit. The result is a more versatile wardrobe built to inspire confidence every day.
Curated blends like VRSADaily and VRSALite are designed for comfort, performance, and fit. Boen builds every piece to feel great, move easily, and keep its shape over time.
Boen designs everyday essentials with durability, versatility, and seasonless style in mind. The result is a more dependable wardrobe built for long-term wear.
