Rip Van seeks to improve peopleʼs lives by inventing better convenient foods. Their first product, Rip Van Wafels is a better-for-you indulgent snack, available in 7 flavors and is carried in 12,000 Starbucks locations nationwide.
Rip Van is named from Rip Van Winkle, created by George Washington Irving. In Irving’s story, Rip Van Winkle is a man who literally awoke to a changed world, one that favored those who adapted with changing times. That’s the goal at Rip Van: to constantly change and find the next, better way to make the best snacks.
When they created Rip Van Wafels out of their dorm room in 2012, they were tired of eating the same old snacks and frustrated that the big cookie brands were doing nothing to reduce the high sugar and empty calories in their products. They set out to create a better cookie; one thatʼs lower in sugar, and uniquely delicious - a healthier take on the Dutch stroopwafel.
