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Business & Pleasure Co.

About Business & Pleasure Co.

Business & Pleasure Co.'s Story

Call it what you will—Coney Island in the ’50s, beachy-chic, or a vintage soirée with modern ease. Born from a love of all things vintage and quality, B&PCo. is a true love story. Founded by two Australian friends who fell for their Californian dream girls, the brand came to life between flights across the Pacific and emails on the go. What began as a mission to create the world’s best beach umbrella has grown into a full line of luxury lifestyle goods—each piece crafted to bring beauty, function, and a touch of nostalgia to the great outdoors.

Elevated Leisure

From beach umbrellas to classic coolers, every piece is thoughtfully designed to blend vintage charm with modern durability—timeless, beautiful essentials you’ll reach for season after season.

Crafted to Last

Made with outdoor-rated, UV-resistant, and water-repellent fabrics, B&PCo. products are built to handle sun, sand, and spontaneous escapes. Designed with premium materials, they’re made to endure summer after summer.

Pleasuretex® Fabric

Woven from solution-dyed acrylic, their signature Pleasuretex® fabric resists fading, mold, and UV damage. It’s low-maintenance, weatherproof, and tested to exceed commercial standards for outdoor durability.

We'd love to resolve any of your questions and welcome feedback!

Contact us at concierge@wgood.co